More people than ever are using Instagram and businesses are taking full advantage of it. Businesses of all sizes are engaging on this social media platform to gain awareness and build relationships with customers, in an array of creativity. From community outreach organizations to household names, such as Coca-Cola and Nike, you will find them on Instagram posting content regularly.
While Instagram may have started out with individuals posting their latest experience and sharing it in a photo, the platform has expanded to provide shoppable posts, that allow businesses to market their brand and products to increase the bottom line.
With more than seventy-percent of users on Instagram researching before they buy and purchasing products via Instagram, it is a wise business move.
Here, we will share helpful information about advertising on Instagram that will help increase your revenue.
Let’s get started!
Instagram ads are useful in driving traffic to your online business. The popularity of Instagram is skyrocketing just like many of the social media platforms. While many Instagram users are just becoming familiar with the purchasing options of Instagram, recent research statistics indicate that almost seventy-five percent of the users on the Instagram platform make purchases based on the information seen on Instagram.
While the ability to purchase on Instagram has been available for a few years now, many users are not accustomed to using it to purchase. Therefore, when creating Instagram Ads be sure to make it user friendly and enticing to your audience. For example, always include a CTA (call to action).
As with any platform, in order to make the most of your ads, they need to be specific to your target audience. Instagram has more than 900 million Instagrammers, with demographics consisting of 55% between the ages of 18 to 29, 28% being between 30 to 49 and 15% of the Instagram users are between the ages of 50 to 65.
Benefits of Advertising on Instagram
Long gone are the days of relying solely on “word of mouth” advertising or the traditional television, radio and newspaper ads. The internet changed all of that quite some time ago and now we have the opportunity to reach hundreds of thousands more people and grow our own business exponentially with creativity and the know-how the world is literally at our fingertips.
When you choose the right platform to connect with your target audience you will experience success. One major advantage of social media marketing is that it is rich in opportunity for building relationships with your audience. People are no longer receptive to making purchases based solely on brand and are instead more interested in patroning companies that prove themselves trustworthy and making their customers feel heard.
All of the modern technology of today has taught people in general to want and expect everything instantaneously. If an individual is interested in making a purchase and conducting research about a product of service, they are reluctant to read content, instead they want to learn about something in a matter of moments. With social media advertising, they have this option each and every day.
People are very receptive to visuals and when they can learn about your company, products and services by seeing images and videos that resonate with them, they are more engaged. More than 80% of online purchases are done after conducting research and getting feedback about a company and products from others on social media.
Instagram’s popularity took off so quickly primarily because they were a mobile platform that allowed users to easily and quickly create image posts for sharing. Therefore, when advertising on Instagram be sure your message is delivered concisely and quickly. With the growth explosion Instagram is experiencing, take advantage of it. Below are some of the more popular reasons for choosing Instagram advertising:
- Facebook and Instagram are connected, which means you can take advantage of the audience base on both platforms.
- Shopify is easily integrated with Instagram shopping
- More than 900 million Instagram users.
- The rate of engagement via Instagram ads is the highest of all social media platforms, at 4.21%.
- Instagrams ROI is the most cost effective.
- The analytics for Instagram ads is useful in measuring the success of campaigns.
- Instagram is based on photos and since most people use smartphones these days and enjoy taking photos, it is a great way to connect with an audience base.
Get Familiar with Building Instagram Ads for your Retail Business
If you're looking to Build a successful Instagram Ad strategy for your retail business we have a few tips to help you get started. To see how you can use Instagram ads for your retail business, check out our pillar page on how to Build a successful Instagram ad strategy for your retail business.