Positioning your business in a way that attracts audiences through social media will give you leverage. With more than 80% of businesses now connecting with customers via social media, merely having a presence is no longer enough. Consumers not only expect more but also demand more from companies.
As the saying goes, knowledge is power and consumers are taking full advantage of the information that is right at their fingertips. The Internet is a top resource when people are making a decision to buy and research indicates that 81% of users research products and services online prior to buying.
Statistics Don’t Lie
Individuals want to purchase from businesses they trust and trust is built on relationships. Creating this necessary type of connection can be achieved through social media. When it comes to marketing, we’ve all heard about the importance of being transparent and no matter how cliché it may sound, it is real. More than 90% of consumers are loyal to a brand that provides transparency, many of whom are willing to pay more based on that trust. Businesses who use this to their advantage will ultimately be the long-term winners.
Therefore, when advertising on these social networks, keep it real. Describe what your business has to offer in a conversational tone while sharing something of value to your audience. Also, when your audience comments, timely response in return is an absolute must. This shows the audience you are listening and available to them.
It is essential that you portray authenticity in order to cultivate trust and long lasting relationships. From the business standpoint, this feedback will supply you with information that can prove advantageous to future growth for you. Engage your audience by setting up surveys or questionnaires. This encourages them to share information about what matters to them.
One of the most successful approaches with social media marketing is to tap into a well-defined audience base. Believe it or not, this approach is much more effective and more cost efficient as well. Targeting a specific group will more likely result in buying customers versus reaching a varied, untargeted audience who are not truly at the point of being ready to make a purchase.
Companies That Blog Get More Customers
Blogs consist of content. When you incorporate this into your marketing strategy not only do you reach more people, but also you will share lots of great information with viewers. This positions you as an expert in your field, which will instill trust and give recognition to your brand. By providing helpful and accurate information, individuals will perceive your business as having empathy for them and genuinely caring enough to provide solutions to their problems, which will influence their buying decisions. The fact is that companies who blog acquire 60% more visitors online and 57% of businesses that blog have obtained a customer as a direct result.
Facebook Makes It Personal
Facebook is definitely a leader in social media, with more than 2 billion members; it is a popular way of reaching a large audience base. We’ve talked about creating relationships and showing customers that you understand what they want. Facebook can take relationship building to a whole new level. It is a perfect environment for interacting real time with customers via posts or comments. Unlike traditional modes of advertising, here you receive real-time feedback from the audience.
It is easy to encourage interaction here while building your own fan base. When you post content that is useful, you gain brand recognition. Best of all, Facebook is not limited to only end-user customers; it is also an ideal platform for B2B as well. As you build your presence, you are ultimately creating a strong foundation for future B2B networking opportunities. Being creative in sales tactics will reach an array of consumers and businesses alike. In fact according to research, 67% of B2C companies have gained a new customer through Facebook and 41% of B2B has experienced the same result as well.
Social Media Tools
To assist you in staying organized in your social media efforts there are various tools including the following:
- Analytics – When advertising it is important that you’re able to collect data that measures what you need, whether its email addresses, demographic information, etc.
- Customer Relationship Management – This helps you gain insight into what customers are attracted to so you’ll be better able to lead them to making a purchase.
- Keywords And Content – Tools that measure how well your content is working as well as keywords that steer customers to you will ensure you’re not losing out on potential sales.
Steering Your Business To Success
Having adequate tools available for getting your business seen as well as converting views to sales is important, but it is only a part of it. Keeping up with everything, managing content and ads, being responsive to your audience requires time, planning and follow-through. If you are struggling to know where to begin with social media marketing, Business Wilderness will work directly with you to create a strategy tailored to your business goals. The team at Business Wilderness assists companies worldwide with marketing techniques in every facet of the online world.
With more than a decade of experience, our experts are dedicated to helping businesses just like yours have online success. Through diligently following the most current market trends, we know what consumers want and we know how to get your business seen.
Our unique 6-step process embraces the various digital marketing techniques that create phenomenal results that will be evident in your profit margin. We incorporate content marketing and utilize a variety of strategies that will rank your company on search engines. We create podcasts, videos, blogs and content; virtually any marketing idea that you may have, we can assist you into making it a reality. Even if you want a presence on social media but lack the manpower to make it happen, leave the planning and posting to us.
Get Familiar with Social Media Marketing for your Business
If you're looking to Build a successful Social media marketing strategy for your business we have a few tips to help you get started. To see how you can use Social media marketing for your business, check out our pillar page on Why so many Businesses are Failing with Social Media Marketing.